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	"title":"守护安心消费！中国人寿全面启动“3·15”金融消保教育宣传活动",
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	"publishtime":"2026-03-10 18:48:10",
	"source":"金融时报客户端",
	"author":"付秋实",
	"editor":"韩胜杰",
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	"content":"<p style=\"text-indent: 2em; text-align: justify;\" id=\"newAircloud_editor_2.0.1\">为全面贯彻党的二十大和二十届历次全会精神，落实中央经济工作会议、中央金融工作会议等部署要求，金融监管总局统筹开展以“清朗金融网络 守护安心消费”为主题的2026年“3·15”金融消费者权益保护教育宣传活动。</p><p style=\"text-indent: 2em; text-align: justify;\">中国人寿保险股份有限公司（以下简称“中国人寿”）积极响应监管号召，重点围绕“服务保障民生营造清朗环境”开展四方面活动，推动金融知识与消保提示直达基层群众，帮助消费者有效识别和防范相关风险，营造清朗有序的金融市场环境。</p><p style=\"text-indent: 2em; text-align: justify;\"><strong>聚焦重点风险人群</strong></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>宣教赋能民生保障</strong></p><p style=\"text-indent: 2em; text-align: justify;\">中国人寿通过多种形式集中展现数智应用在便民服务、适老化改造、新市民金融支持等各类为民办实事中的亮点举措，助力老年人解决“数字鸿沟”帮扶行动，面向“两司两员”（货车司机、网约车司机、外卖员、快递员）新就业群体普及金融知识，推动金融服务切实惠及广大群众。</p><p style=\"text-indent: 2em; text-align: justify;\">在江苏，中国人寿扬州分公司借助元宵佳节契机，联合市委社会工作部、市人力资源和社会保障局，在邗江区新业态党群服务中心的“暖新”阵地，举办了“元宵暖骑 保障暖心”主题宣传服务活动。活动为外卖骑手、同城快递员、网约车司机等新就业形态劳动者送上了节日祝福；还以“政策宣讲+精准服务+风险防范”为核心，聚焦新业态群体最关心的职业伤害保障知识，开展了分层分类、务实高效的宣传服务。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/ec4bf370-7495-4caf-a0af-677449f57220.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/ec4bf370-7495-4caf-a0af-677449f57220.png\" alt=\"图片7.png\" topic=\"图片7\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/ec4bf370-7495-4caf-a0af-677449f57220.png\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"800\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\">在吉林，中国人寿松原分公司工作人员走进扶余市顺丰快递公司，通过“一对一”指导，详细讲解“中国人寿寿险”APP的功能使用与优化内容，帮助快递员快速掌握线上保单查询、理赔申请等便捷服务。</p><p style=\"text-indent: 2em; text-align: justify;\"><strong>净网反诈攻坚</strong></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>筑牢风险防线</strong></p><p style=\"text-indent: 2em; text-align: justify;\">依托官方微信公众号、视频号、寿险APP及各类自媒体平台，中国人寿推出防范金融网络乱象的短视频、漫画、图文等宣传内容，通过以案说险、风险提示等方式，拆解诈骗套路、警示潜在风险。同时，积极宣传正规投诉渠道，引导消费者依法理性维权。</p><p style=\"text-indent: 2em; text-align: justify;\">在河北，中国人寿河北省分公司与石家庄市桥西区人民检察院走进塔坛新村，联合开展以“风险适配筑防线 权益保障护民生”为主题的金融消费者权益保护教育宣传活动。活动中，工作人员热情邀请社区群众参加“灯谜藏权益 金融护万家”“反诈知识拼图”等互动游戏。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a0b23796-58c6-407e-b045-8866f0a98f25.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a0b23796-58c6-407e-b045-8866f0a98f25.png\" alt=\"图片1.png\" topic=\"图片1\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a0b23796-58c6-407e-b045-8866f0a98f25.png\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"800\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\">在浙江，中国人寿宁波市分公司走进奉化万达商圈，将实用的金融知识送到群众身边，将复杂的金融反诈知识寓教于乐。“这样的活动非常好，看表演玩游戏的同时就学到了知识，切实提升了我们的反诈意识，丰富了金融知识。”现场一位市民如是说。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/0d8b6edc-5416-4492-84f2-976aa7c76767.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/0d8b6edc-5416-4492-84f2-976aa7c76767.png\" alt=\"图片2.png\" topic=\"图片2\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/0d8b6edc-5416-4492-84f2-976aa7c76767.png\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"800\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>“乐”“彩”趣学消保</strong></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>让金融教育更生动</strong></p><p style=\"text-indent: 2em; text-align: justify;\">据了解，中国人寿将向社会公众推出“消保云乐园”金融教育平台，以3D立体乐园为载体，打造“百事摩天轮”“风险规避过山车”“牛犇犇博物馆”“消保奇遇剧场”“智多星碰碰车”“娱乐中心”等趣味板块，让金融教育更生动、更易懂、更有趣。</p><p style=\"text-indent: 2em; text-align: justify;\">在河南，中国人寿河南省分公司成功举办“清朗金融网络・守护‘她’力量”活动。该公司邀请50余位女性客户代表共聚一堂，将节日关怀与金融知识普及深度融合，切实守护广大女性消费者合法权益。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/721ec62d-40a2-4ba7-8ac2-0d5244763e59.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/721ec62d-40a2-4ba7-8ac2-0d5244763e59.png\" alt=\"图片3.png\" topic=\"图片3\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/721ec62d-40a2-4ba7-8ac2-0d5244763e59.png\" draggable=\"false\" data-ratio=\"0.66625\" data-w=\"800\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\">在山东，中国人寿青岛市分公司开展“银发早市消保课，金融知识‘蔬’适圈”活动，选择市内人流量较大的团岛农贸市场，打造“菜场金融守护站”，制作宣传包装物料，设立互动摊位，现场答疑解惑，将金融知识“装”进老百姓的菜篮子。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/c8920a4d-ce6e-46b9-bd12-d0c9fd0da262.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/c8920a4d-ce6e-46b9-bd12-d0c9fd0da262.png\" alt=\"图片4.png\" topic=\"图片4\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/c8920a4d-ce6e-46b9-bd12-d0c9fd0da262.png\" draggable=\"false\" data-ratio=\"0.75\" data-w=\"800\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>非遗融合科普</strong></p><p style=\"text-indent: 2em; text-align: justify;\"><strong>文体赋能消保</strong></p><p style=\"text-indent: 2em; text-align: justify;\">中国人寿原创推出“非遗+消保”系列短视频，围绕诚信经营、产品适当性、保险保障等金融知识，将中华优秀传统文化与中国特色金融文化深度融合，增进广大消费者对保险的认知与信任。</p><p style=\"text-indent: 2em; text-align: justify;\">在云南，中国人寿云南省分公司推动金融消费者权益保护教育宣传活动走进滇超联赛的比赛现场。全省各地市分公司将金融知识与非遗体验、体育赛事深度融合，让消保宣传“活”起来、“火”起来。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a1f29480-ddea-4207-a736-62b8a648015c.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a1f29480-ddea-4207-a736-62b8a648015c.png\" alt=\"图片5.png\" topic=\"图片5\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/a1f29480-ddea-4207-a736-62b8a648015c.png\" draggable=\"false\" data-ratio=\"0.7436363636363637\" data-w=\"550\" style=\"max-width: 100%;\"></p><p style=\"text-indent: 2em; text-align: justify;\">在浙江，中国人寿浙江省分公司借助CBA全明星周末活动的“吸睛效应”开展宣传。在3月7日、8日全明星周末活动期间，该公司在绍兴诸暨青悦城嘉年华活动现场、西施篮球中心场馆外环廊，通过摆放宣传展架、海报及发放宣传单页等形式，向消费者宣传金融保险知识。</p><p style=\"text-align:center\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/78c39a53-0dde-477a-a2f8-cd63e7f566a1.png\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/78c39a53-0dde-477a-a2f8-cd63e7f566a1.png\" alt=\"图片6.png\" topic=\"图片6\" _=\"\" newsedit_path=\"null\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202603/10/78c39a53-0dde-477a-a2f8-cd63e7f566a1.png\" draggable=\"false\" data-ratio=\"0.66625\" data-w=\"800\" style=\"max-width: 100%;\"></p><section class=\"_135editor\" data-role=\"paragraph\" id=\"autoparagraph\"><p><br></p></section>",
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