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	"title":"活力中国调研行 | 从古巷到江海，看茉莉花如何点亮福州经济",
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	"publishtime":"2026-08-18 13:55:41",
	"source":"金融时报客户端",
	"author":"记者 马梅若 见习记者 柳思佩",
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	"content":"<section class=\"_135editor\" data-tools=\"135编辑器\" id=\"newAircloud_editor_2.0.1\"><p style=\"text-align:center;text-indent:0em\"><img src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/832bc7f2-2c15-4a39-b559-a246Cka3d935.png\" nac_w=\"400\" nac_h=\"129\" data-ratio=\"0.3225\" data-w=\"400\" _src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/832bc7f2-2c15-4a39-b559-a246Cka3d935.png\" draggable=\"false\" style=\"max-width: 100%;\"></p></section><p style=\"text-align:justify;text-indent: 2em;\">“好一朵美丽的茉莉花”，伴随着耳熟能详的歌声漫步于上下杭历史文化街区。听茉莉之歌，品茉莉之茶，赏千年窨制工艺之美，购萌趣“茉小莉”文创好物，乘“茉莉号”揽闽江两岸风光…… 盛夏八月的福州，满城茉莉芬芳、满目烟火繁华。</p><p style=\"text-align: center; text-indent: 0em;\">&nbsp;</p><div><div class=\"cms_135eidtor_videodesc\"><video class=\"edui-faked-video video-js\" controls=\"\" preload=\"none\" width=\"420\" height=\"280\" nac_w=\"undefined\" nac_h=\"undefined\" src=\"https://jrsboss.newaircloud.com/jrsb/video/202608/18/7495e822-b249-496d-a16c-e479dfe92b52.mp4\" data-setup=\"{}\" url=\"https://jrsboss.newaircloud.com/jrsb/video/202608/18/7495e822-b249-496d-a16c-e479dfe92b52.mp4\" urlapp=\"https://jrsboss.newaircloud.com/jrsb/video/202608/18/7495e822-b249-496d-a16c-e479dfe92b52.mp4\" videoid=\"6030,948678\" poster=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/5db2942b-045b-4938-99ba-bffc4db6e7e3.jpg\"><source src=\"https://jrsboss.newaircloud.com/jrsb/video/202608/18/7495e822-b249-496d-a16c-e479dfe92b52.mp4\" type=\"video/mp4\"></video><div class=\"_135_video_desc\" style=\"display:none\"><input placeholder=\"添加视频描述信息\" style=\"width: 100%;height: 50px;\"> </div><div class=\"_135editor_video_showDesc\" style=\"font-size: 12px;margin-top: 5px;color: #666;padding-left: 5px;\"></div></div></div>&nbsp;<p style=\"text-align: center; text-indent: 0em;\">​<br></p><p style=\"text-align:justify;text-indent: 2em;\">8月17日，《金融时报》记者跟随“活力中国行”调研团来到这座依江而兴、向海而生的千年古城，在历史沉淀与时代新风的交融中，持续解锁文旅消费新场景、激活城市发展新活力。</p><p style=\"text-align:justify;text-indent: 2em;\"><strong>百年古埠底蕴 成就茉莉商贸沃土</strong></p><p style=\"text-align:justify;text-indent: 2em;\">上下杭被誉为“媲美苏杭”的闽派商业街，拥有四百年口岸商贸史，自明清起便是福州对外通商的核心码头。当地素有“陆路上杭路、水路下杭路”的格局，隆平路作为街区中轴线，聚集各类传统金融机构，支撑起繁盛的商贸体系。旧时街区业态多元繁荣，茶叶、白瓷、布匹绸缎在此集散，四大药行之一的回春药业也曾在此设铺经营。</p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/5c1c2687-1e61-4ef6-ab21-576f3c44a88a.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/5c1c2687-1e61-4ef6-ab21-576f3c44a88a.jpg\" alt=\"微信图片_20260818070926_249_116.jpg\" topic=\"微信图片_20260818070926_249_116\" _=\"\" newsedit_path=\"null\" data-ratio=\"1.3333333333333333\" data-w=\"600\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/5c1c2687-1e61-4ef6-ab21-576f3c44a88a.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align: center; text-indent: 0em;\"><span style=\"color: #00B0F0;\">图为上下杭历史街区&nbsp; &nbsp;记者 马梅若 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\">这里也是闽商下南洋的重要起点，大批福州商人从这里出海闯荡，也将福州茉莉花茶带向全世界。街区会馆文化浓厚，福州市总商会、各类同乡会馆坐落于此，既是商旅落脚之地，也是商贸纠纷调解、华侨联谊的重要载体。</p><p style=\"text-align:justify;text-indent: 2em;\">记者了解到，采峰别墅为省级文保建筑，是马来西亚华侨旧时住所，承载着福州华侨出海兴业的百年记忆。</p><section class=\"_135editor\" data-tools=\"135编辑器\"><p style=\"text-align: center; text-indent: 0em;\"><img src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/d9c32057-3509-411e-a9ce-a400b23df38f.jpg\" _src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/d9c32057-3509-411e-a9ce-a400b23df38f.jpg\" nac_w=\"800\" nac_h=\"1067\" draggable=\"false\" data-ratio=\"1.33375\" data-w=\"800\" style=\"max-width: 100%;\"></p></section><p style=\"text-align: left; text-indent: 2em;\"><span style=\"color: #00B0F0;\">图为马来西亚曾首富住所采峰别墅&nbsp; &nbsp;记者 马梅若 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\">记者走访了解，街区2012年启动边修边开放模式，坚持修旧如旧、不搞大拆大建，目前整体招商率达84%。街区聚焦非遗活化，现已落地200余项非遗项目、50家非遗商铺，免费开放公共展示空间，让漆画、花茶制作等老手艺从幕后走向台前，真正实现非遗技艺可持续经营。</p><p style=\"text-align:justify;text-indent: 2em;\"><strong>非遗匠心赋能 茉莉花茶工艺铸就核心优势</strong></p><p style=\"text-align:justify;text-indent: 2em;\">“三伏天茉莉花最香，茉莉是气质之花，含苞待放修养十足方能绽放。”在茉莉之美主题展馆，福州茉莉花茶独特的生长与制作逻辑让人印象深刻。福州茉莉花茶窨制，经过茶胚处理、采花侍花、拌合窨香、茶花分离等步骤，实现鲜花吐香、茶叶吸香，做到只闻花香不见花。</p><p style=\"text-align:justify;text-indent: 2em;\">市级茉莉花茶传承人严锦华现场展示制茶工艺，不同于大众认知的花卉茶饮，福州茉莉花茶对原料要求严苛，必须采用福州本地茉莉鲜花，其于2014年入选全球重要农业文化遗产，2022年入选人类非物质文化遗产代表作名录，其成品主要销往京津冀等地。</p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/4e9e0d3f-d5aa-4faf-b685-2e915ef772d1.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/4e9e0d3f-d5aa-4faf-b685-2e915ef772d1.jpg\" alt=\"微信图片_20260818082600_57_217.jpg\" topic=\"微信图片_20260818082600_57_217\" _=\"\" newsedit_path=\"null\" data-ratio=\"1.3338545738858483\" data-w=\"1279\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/4e9e0d3f-d5aa-4faf-b685-2e915ef772d1.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align:justify;text-indent: 2em;\"><span style=\"color: #00B0F0;\">图为市级茉莉花茶传承人严锦华展示制茶工艺&nbsp; 见习记者 柳思佩 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\"><strong>业态迭代创新，茉莉IP点燃街巷新潮消费</strong></p><p style=\"text-align:justify;text-indent: 2em;\">依托深厚的茉莉文化底蕴，上下杭完成传统茶产业的年轻化转型。据福州茶馆@派小姐门店店长曾翔介绍，上下杭主打新式茉莉茶饮，创新推出茉莉冷萃茶、新式调饮、茉莉糕点等新潮品类，适配年轻消费群体口味。同时街区积极参与闽超消费项目兑换券活动，以政策红利拉动门店营收。</p><p style=\"text-align:justify;text-indent: 2em;\">为放大茉莉IP引流效应，街区常态化开展特色文旅活动，节假日每日开设两场特色展演，8090年代主题巡游的复古氛围与古街底蕴相融，吸引大批游客驻足打卡。</p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/3f6c8d09-3b82-4fe1-885b-2c73e5476b45.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/3f6c8d09-3b82-4fe1-885b-2c73e5476b45.jpg\" alt=\"微信图片_20260818071032_250_116.jpg\" topic=\"微信图片_20260818071032_250_116\" _=\"\" newsedit_path=\"null\" data-ratio=\"0.75\" data-w=\"800\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/3f6c8d09-3b82-4fe1-885b-2c73e5476b45.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align: center; text-indent: 0em;\"><span style=\"color: #00B0F0;\">图为主题巡游&nbsp; &nbsp;记者 马梅若 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\">如今街区已集聚十余家茉莉花茶专属业态，形成集群化发展态势。同时依托古厝风貌孵化旅拍、特色民宿等态，其中，“古厝拾光”以旅拍吸引女性游客，朋友圈二次传播，让茉莉古街持续出圈。搭配福小厝 AI 智能伴游、多语种讲解，精准适配外国游客需求，茉莉书签、杯垫等便携文创，也为境外游客带走福州茉莉香的首选好物。</p><p style=\"text-align:justify;text-indent: 2em;\">成熟的业态运营让街区客流持续攀升，街区春节期间接待游客120万人次，单日最高客流达20万人次。</p><p style=\"text-align:justify;text-indent: 2em;\"><strong>品牌全域出圈 茉莉打通内外消费链路</strong></p><p style=\"text-align:justify;text-indent: 2em;\">从街巷单门店到城市全域品牌，福州以“福州有礼”公共品牌为载体，让茉莉IP走出古街、走向全国、链接海外。茉小莉系列文创成为爆款，研发锅边等面向波兰区域的福州特色速食美食。记者了解到，未来还将针对加拿大等地开发特色美食。</p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/ecbc79b9-0965-45c6-aa1e-b8a3eeeb61d4.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/ecbc79b9-0965-45c6-aa1e-b8a3eeeb61d4.jpg\" alt=\"微信图片_20260818070602_246_116.jpg\" topic=\"微信图片_20260818070602_246_116\" _=\"\" newsedit_path=\"null\" data-ratio=\"1.3333333333333333\" data-w=\"600\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/ecbc79b9-0965-45c6-aa1e-b8a3eeeb61d4.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align: center; text-indent: 0em;\"><span style=\"color: #00B0F0;\">图为福州有礼原创IP茉小莉&nbsp; &nbsp;记者 马梅若 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\">此外，福州有礼门店接入离境退税功能，店员介绍“外国友人也可直接使用支付宝微信消费购物，只要消费超过200元，消费者直接通过线上提交相关证明，财务人员线上核对后即时退税”，这极大便捷了境外游客的消费体验。</p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/39a99d8c-5b8b-497d-b994-8b40cd0760e2.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/39a99d8c-5b8b-497d-b994-8b40cd0760e2.jpg\" alt=\"微信图片_20260818082625_60_217.jpg\" topic=\"微信图片_20260818082625_60_217\" _=\"\" newsedit_path=\"null\" data-ratio=\"1.3338545738858483\" data-w=\"1279\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/39a99d8c-5b8b-497d-b994-8b40cd0760e2.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align: center; text-indent: 0em;\"><span style=\"color: #00B0F0;\">图为离境退税商店标识&nbsp; &nbsp;见习记者 柳思佩 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\"><strong>闽江水脉滋养，茉莉文脉永续生生不息</strong></p><p style=\"text-align:justify;text-indent: 2em;\">上下杭的百年茉莉商贸，离不开闽江水脉的滋养。调研尾声，媒体团搭乘“茉莉号”游船漫游闽江。游船从仓山区苍霞洲码头出发，此地古称仓下洲，因江景霞光绝美雅化为 “苍霞晚照”。航线沿途串联三县洲大桥、爱情岛等特色地标，对于即将到来的七夕，爱情岛上的婚姻登记点也将继续化作丘比特,为你的“爱情”牵线搭桥。</p><p style=\"text-align:justify;text-indent: 2em;\"><span style=\"text-indent: 2em;\">途经尤溪洲大桥、北江滨核心建筑群，ICC、福建省广电、德旺图书馆等地标错落排布，尽显城市现代化风貌。闽江公园还依托密集内河生态体系，打造福州1500余座城市公园。</span></p><p style=\"text-align:center;\"><img id=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/b7f250a9-1c2b-4f9d-964a-549092c6da0e.jpg\" src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/b7f250a9-1c2b-4f9d-964a-549092c6da0e.jpg\" alt=\"微信图片_20260818082638_62_217.jpg\" topic=\"微信图片_20260818082638_62_217\" _=\"\" newsedit_path=\"null\" data-ratio=\"0.7497069167643611\" data-w=\"1706\" _src=\"https://jrsboss.newaircloud.com/jrsb/upload/202608/18/b7f250a9-1c2b-4f9d-964a-549092c6da0e.jpg\" draggable=\"false\" style=\"max-width: 100%;\"></p><p style=\"text-align: center; text-indent: 0em;\"><span style=\"color: #00B0F0;\">图为福州市地标建筑&nbsp; 见习记者 柳思佩 摄</span></p><p style=\"text-align:justify;text-indent: 2em;\">以一花兴一城，以文脉促消费。福州以茉莉花为核心IP，串联百年商贸历史、非遗匠心技艺、新潮消费业态与全域开放市场，让千年闽都古韵转化为实实在在的内需动能，为福建文旅消费提质升级、全方位推动高质量发展交出特色答卷。</p><section class=\"_135editor\" data-tools=\"135编辑器\"><p style=\"text-align:center;text-indent:0em\"><img src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/f3e011ee-e565-4019-8aa2-fc88a6ca45e0.png\" nac_w=\"800\" nac_h=\"340\" data-ratio=\"0.425\" data-w=\"800\" _src=\"https://jrsboss.newaircloud.com/jrsb/pic/202608/18/f3e011ee-e565-4019-8aa2-fc88a6ca45e0.png\" draggable=\"false\" style=\"max-width: 100%;\"></p></section><section class=\"_135editor\" data-role=\"paragraph\" id=\"autoparagraph\"><p><br></p></section>",
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